Podcast Interview Pioneer since 2005

“Man discovered soul music as the answer to a desire for a higher emotional expression”  ~ DJ Soulswede

To know when and how to ask the meaningful questions of a life, to take the pause, to create space, to
fill it, to breathe, to phrase your words just so, just enough to touch, to procure the truth, to connect:
these are the tools of an artist, a musician, a singer. How appropriate that these are also the tools DJ
“Souly” Soulswede uses in every interview to reveal the heart of those who share his creative
sensibilities. He can because he knows something about them. Knows a bit about how it’s done, good
artists usually do.

How a European born and bred in Sweden learned to connect with the spirits of those faraway brothers
and sisters reared in the urban streets, storefront churches, bayou swamps or red dirt plains of the
Americas speaks to the universality of Black American Music (BAM), but also to Souly’s heart. The
answer to this riddle may have something to do with Souly’s rearing in the church, like so many of his
musical icons. In sanctuary, he learned to pay attention, to hear what lied beneath the clean, sweet
notes, listening for the tumultuous storm laced in the heartfelt testimonies of worship and survival.
Under carved ceilings and stain glass filtered lights, Souly learned chords from his musician father,
eventually trying his own hands at keys, drums, and flute in his search for a creative calling all his own.

While Souly’s education as a musician was short-lived, his hunger for rare sounds remained
unquenched. His search led young elementary school hands to claim his first imports from across the
pond, admiring the proud covers and fingering the ink black vinyl of George McCrae Rock Your Baby and
Randy Crawford’s Secret Combination, marveling all the while over the mysteries and life lessons held
within. Others followed: Stevie, Marvin, Curtis, Dionne, those with something to say about the secrets of
the soul. Studying these early projects and the subsequent stream of unheard R&B, funk, and gospel
sounds planted the early seeds of curiosity about their creators and the earnest desire to share this
music that inexplicably seemed to know him with Swedes little exposed to this music’s greatness.

At age 17, Souly got his chance. First, as a DJ at a local station with a pioneering mono radio program,
Soul Power Radio (eventually becoming Soul Food), that introduced his countrymen to the soulful
sounds of Stax, Bell, Solar, Atlantic, Motown, Philly International, the pioneering house labels Trax and
DJ International—so many urban labels of performers who’d go on to become global legends. Earnest
youth and a vivacious appetite for street sounds propelled Souly to write his own scripts and edit his
own shows right from the start, developing his artistry for curating the perfect soul show while still little
more than a boy. His teenage tenacity paid off, landing respected R&B star Tyrone Davis for Souly’s first
interview. With practice, a parade of major stars heeded Souly’s call, adding that final element to what
would eventually become DJ Soulswede’s industry signature: an intimate, one-on-one conversation
about what made an artist’s work something great. It wasn’t long before freelance gigs with Swedish
National Radio’s well-respected Soul Corner followed, with the then 20-year old interviewing such
luminaries as Dennis “DT Thomas of Kool & The Gang (RIP).

Souly’s rise was not without some controversy. The foreign can breed fear, and as the unique cultural
purveyor of BAM in Sweden, Souly debuted music and artists that few other disc jockeys of his day were
touching. Threats of violence followed success for a time, causing the unassuming young DJ to become
something of an accidental activist for R&B music and BAM musicians, even as he left work by the
backdoor. Un-thwarted by bigotry, throughout the 1980s, Souly brought to the attention of Southern
Swedish audiences the lives and music of artists as wide-ranging as gospel’s BeBe and CeCe Winans to
funk’s Mitch McDowell of the innovative General Kane, eventually earning both industry acclaim and
artists respect.

As New Jack Swing and hip hop made their entrances in the early 90s, DJ “Souly” Soulswede took a
hiatus from his devoted radio audience, to travel, learn and evolve from the earnest young DJ of his 20s
to an experienced, learned Renaissance man in his 30s. Eventually returning to radio through a whole
new medium as the new century began to unfold. By the mid-2000s podcasts and terrestrial radio had
a rival in Internet, and by 2006 Souly was once again at the forefront of a new musical frontier, this time
on the web- and satellite-based Solar Radio. Just in time for the musical maturity of a slew of new L.A.,
Tokyo, Philly, Chicago, Atlanta, Detroit, and European artists, both on and off major labels, Souly’s popular
Solar guest slot helped too bring awareness to a new era of independent Black music of all genres for
audiences longing for the classic sounds of old. Already in 2005, he launched his first podcast, quickly
realizing that podcasts were the perfect format for interviews—’Radio on the listeners’ terms,’ he explains.”
A true podcast pioneer.

Souly’s comeback experience with Solar, coupled with a well-timed conversation with LeVert group
member, Marc Gordon, about the death and impact of Gerald LeVert, urged Souly to again be on the
forefront of yet another innovation on music and music journalism: the soul music website and blog.
“Marc’s story gave me the strength and courage needed to trust in myself and focus on my goal, “ said
Souly, ultimately revamping his renewed Solar show as The SoulInterviews Radio Show to give
heightened exposure to fresh talent and his artist interviews before launching his very own
Soulinterviews.com in June 2008.

At its launch, the Souly administrated Soulinterviews.com was a full service site inclusive of music
podcasts, reviews, essays, and articles about the artists that made soul, funk, jazz, house, gospel, and
Detroit techno a love affair several decades in the making. From James Ingram and Bootsy Collins to
Freddie Jackson and Teena Marie, all the legends made a pit stop at Soulinterviews.com to engage
Souly in an exchange like few others found in music journalism: not an interview interested in gossip
and innuendo but one that allowed artist the rare opportunity to delve into the stories and experiences
behind their music. Be it Charlie Wilson, The Jacksons, James Mtume, Chaka Khan, Phillip Bailey,
Dionne Warwick, Teena Marie, George Duke, Chris Jasper, Lisa Stansfield, Johnny Gill, KeKe Wyatt,
Bootsy Collins or dance music pioneers like Josh Milan formerly of Blaze, The Godfater of Techno Juan
Atkins,The Godfather of Deep House Larry Heard , The Godfather of House Music Marshall Jefferson, or
Boogie House icon Miguel Migs, Souly got artists to open up and tell tales they’ve rarely if ever shared
before, crafting a unique listening experience for the Soulinterviews audience. Through these ventures, DJ
Soulswede was taking the pulse of the music industry, one artist at a time!

Refining Soulinterviews.com even further in more recent years, Souly has crystallized his vision to
exclusively focus on the lifeblood of an artist’s work through each of DJ Soulswede’s carefully cultivated
interview podcasts, slowly phasing out all other site distractions until only one man and one artist
connecting at the most human level possible remained. Under Souly’s well-honed curation, together
locked in the timeless art of honest storytelling, Souly and his esteemed guests create something fresh
and new for audience members around the world, something an awful lot like art.

By L Michael Gipson

About the author:
His work has appeared in Clik, Pulse, Arise, Pride, Amplify, Swerv, Urban Dialect, Port of Harlem, Windy City
Times and Creative Loafing Atlanta. He was the Soul Sessions Blog Leader at BET/Centric and is the Music
Editor at www.SoulTracks.com.